These presentations usually include research that you will present to your instructor or classmates. With an informative presentation, your goal is to educate your target audience by providing a summary of your research and "sticking to the facts".
Unlike informative presentations, persuasive presentations not only ask you to form an opinion on your topic, but also convince your audience to approach your point of view. It is mostly used to sell or find an investor in a venture.
The introductory presentation should convey all the information necessary for a viewer to think. They consist of short, striking expressions, often accompanied by powerful visuals (graphs, charts, pictures and / or illustrations).
Digital presentations don't usually require you to be there at the same time as your audience. You can add a relevant video or animated graphics due to the format.
The purpose of the presentation is what you want the audience to think after the presentation. To determine this, there are 5 questions you must answer before the presentation:
Why am I making this presentation?
Will the presentation be persuasive, promotional or digital?
What information should definitely be given in the presentation?
What should get the attention of the audience when starting the presentation?
How should people feel when the presentation is over? So how should the presentation be closing?
After these questions, you have to set a goal. These goals should be specific and measurable. If you draw the frame correctly in the first place, you will come to where you need to come faster and more accurately.
Not knowing all the details of the presentation will lead you to failure. When researching the topic, you should consider some questions about both you and your audience.
What You Need to Know About You
Choosing the information you need among the information you collect during the research causes information pollution during the presentation. For that, narrow down your space to the main points you want to present. Choose the information that is most important to your target audience. Classify your information in the following categories:
Your target audience is affected by this information.
Your target audience already knows.
These do not mean anything to your target audience.
Your audience needs to know these.
Immediately discard what they already know and don't make sense to them. You can also strikingly place the information that will affect them in the presentation.
How Many Main Points Should Your Presentation Have?
Many speech experts consider the 3 main points to be the most accurate method of present for audiences. If you determine what you will say about each point, you will avoid information that your target audience will not remember anyway and will not affect their decisions.
Remember! The ideal presentation time is 15-20 minutes. If it's going to be a longer presentation, divide the presentation into 18-minute segments. You can take a 5-minute break in between.
Once you have identified the main points, it won't take too much time to create the outline. The draft lists the order in which you will present the information. We have listed the contents of a short presentation draft below. You can turn them into titles specific to your presentation. When there is a longer presentation, you should include breaks and support materials such as the video you want to show.
Looks are important. It is necessary to add a visual component to the narration, to benefit from other media and to make the presentation look good. Although Presentation Keynote and Google Slide are popular, the most used program is PowerPoint. There are nearly 500 million PowerPoint users worldwide, and more than 30 million presentations are delivered every day. In order for the presentation to be beautiful, the points you need to pay attention to in design:
Opening, for the first impression; The closing is the most important places to convey your message correctly. That's why you have to plan these two parts very well.
Tips for Presentation Introduction
Make a bold introduction. You can indicate the message you want to convey with a surprising or shocking expression.
Create conflicting expectations. Add humor and tell them the exact opposite of what they expected in the presentation.
Be curious. Offer something interesting and unusual.
Include them too. Ask questions, pull them to the point.
Tell a story. Storytelling allows the audience to dream and adopt the subject.
Make a quote. When you use an accurate and relevant quote, you can impress audiences.
Make a joke. A joke they find funny can create a positive atmosphere.
Show a short video. Watching something attracts people.
Reference a current event. If you enter by talking about the most talked about topics at that moment, or even joking about it, it will be easier for the audience to adopt you.
Besides all this, share your presentation structure. Show them what awaits them.
Tips for Presentation Conclusion
If you're on a sales pitch, use a call to action. CTA can make a big difference. Because it guides the audience.
Besides, you can talk about future plans.
You can make the subject concrete with an example.
You can complete the subject by making questions and answers.
After completing the draft, opening and closing work, you are at the stage of organizing the contents and making the design.
Start by creating the written presentation.
In fact, with the work you have done so far, the written presentation is almost revealed. All you have to do is turn the information collected so far into your own sentence.
As you do this, feel like you are at the time of presentation and imagine how you should present what information.
Designing a Presentation
You can now turn the written presentation into a design. Place the written presentation on the template you are working with or on a blank slide sheet and animate each page with images and icons.
Too much writing and too much information does not look nice in the presentation and does not attract anyone's attention. We recommend that you only write the key points in the presentation and make all the necessary explanations verbally.
Also, the size of the text must be readable. 30 font size is ideal for writing.
The maximum number of pages should be 20. More precisely, it should take up to 20 minutes and there should be enough pages to ensure that each information is digested.
If you want to add motion to the presentation, you can make animation. This adds movement and expressiveness.
You need to pay attention to all of these to prepare a presentation. But you should work with a professional presentation agency in order to solve your works faster and professionally and not to waste time. You can visit the references page or write to us to examine our previously made presentations.
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