3. Target Market and Opportunity
Provide information about the quality and quantity of ideal customers. Detail the total market size and the company's market position. Viewers want to see data. Here you tell the story about the scope and scale of the problem you are solving.
If it makes sense for your business, you'll want to segment your market into different types of marketing and perhaps different product offerings.
Offer a clear and concise solution that investors can easily follow.
Identify short and clear solutions in your pitch deck design. You should avoid pretentious words about providing solutions. Focus your presentation on your research, commitment, and problem-solving ability, rather than uniqueness.
Start describing the product or service. Describe how customers used the product and how it handled problems. In this slide, your product or service comes to the rescue to help fix the problem. If possible, use pictures and stories to describe your solution. Showing is almost always better than telling.
5. Revenue and Business Model
Talk about how the product makes money. You need to provide details about the expenses and how the income stream is managed. Describe the suitability of your pricing strategy to the market. If you are offering different packages, detail them.
6. Marketing Strategy
To attract the attention of customers, you need to provide information about your plan and sales process. Use this slide to outline your marketing and sales plan. You can detail the basic tactics you intend to use to get your product in front of potential customers. It is important to show that you have a solid understanding of how to reach your target market and which sales channels you plan to use.
If your marketing and sales process is operating from your competitors, you should specify this difference.
7. Road Map
If there are customers already using the product, talk about their behavior. Investors want information on how they are progressing to reduce risk. Show that you have solved the problem for which you described the solution. You can also talk about milestones that reflect your goal. Provide information about what goals you have achieved and the steps you plan to take in this pitch deck design.
Focus on your business growth, main goals, and next steps.
This slide is about the growth of your business. It should clearly show the number of sales you've made, the main goal you've reached so far, and next steps. This slide is important as it reduces the risk of investment from the perspective of investors.
Promote your core team members.
The investor will feel closer to the project thanks to the physical appearance of your team members.
Show that your team is the right people to start and develop this company. Highlight key team members and their accomplishments. Seeing a face in front of the audience renews their confidence and helps them bond.
Describe your competitors and explain why you are different.
This slide is important for showing who your competitors are and why you are different from them.
Explain how you fit into the competitive environment and how different you are from competitors and alternatives available in the market today. If you have significant competitive advantages or some secrets that you have and others do not, you should mention them.
The key is to explain how different you are from other players in the market and why customers will choose you over one of the other players in the market.
Show that you have the financial knowledge necessary to achieve your goals.
Investors interest most in financial slides. This slide should include details about your business model and finance as well as your company's projected growth over the next three to five years.
No one can accurately predict where you will be in the next three or five years, but investors need to see the outline of your plan and that you have the financial knowledge to reach it.
It expects to see your finances such as sales forecast, income statement and cash flow forecast. However, it may be better to use charts instead of spreadsheets that are difficult to read and review. Use information about sales, total customers, total expenses, and profits in the charts. Prepare to talk about spending factors. This is extremely useful if you can explain your growth compared to the traction you already have or a similar company in a related industry.
11. Investment and Fund Usage
Tell investors why you need them.
The result of the presentation is as important as the beginning. Here you can conclude the subject you aimed at during your presentation. Tell investors what you need and what you expect from them. Instead of just asking for some funding, also let them know what you plan to do with the money.
The stage of asking investors for money should be the last step. You link the topics you mentioned throughout the presentation to this slide. This slide remains in the minds of investors. Pitch decking is not about finding financiers in general, it is a beginning. But you have to let the audience know how much money you are looking for. More importantly, you must explain why you need the money you want and where you plan to use the money.
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